You already know that online based small business is a fast growing sector, where lots of people buy their products from online stores. You can easily invest for online based small business as an entrepreneur. But for online based small business firstly you need an eCommerce based website. In the previous post, I have already discussed how to optimize a small business website for search engines to get huge visitors. Today I am going to share some other SEO techniques for your small business website. So let start.
Plan For Keywords
Keyword selection is very important for an eCommerce based website. Most of the people search on search engines based on keywords and try to find the desired items from a website. Search engines only show the websites in search result pages which website contains the specific keywords. Right keywords can give you tons of visitors to your website. For this reason, keyword research and use of keywords is very important. Select some primary keywords and add on every page title, meta description, meta tags, image title, image alt tags, page header area, and other places.
Sign up For Google Plus Business Page
Create a Google+ Business Page and describe your small business properly with relevant keywords. Fill up the about section with the link of a small business website. Check carefully that you have filled up every section properly with NAP (name, address, phone number).
Setup Local Google+ Page
It is very helpful for branding a small business. Create a Google+ Local Page for your small business with detailed information including physical address, phone number, email address and location map. Encourage your customers to leave rating and reviews for products. Both positive and negative reviews are good to encourage customers to buy products from your website.
Add Map In The About Page
Sometimes people looking for maps to find out the store location easily. Add NAP (name, address, phone number) with hours of operation. Just for an example store opening time, closing time, holiday. Now-a-days some websites have a live chat option for customers to give instant information. You can use Google Map or Bing Map to add a live map to your website.
Ask For Reviews
In your website, you can add review option against each product or category. Ask both positive and negative reviews to your customers. You may think negative reviews may affect your small business, but negative reviews are good. When you have only positive reviews and no negative reviews then it looks like fake reviews.
It is a not part of SEO. Facebook ads are very popular to all small business entrepreneur. Through Facebook ads, you can easily reach to specific and region wise customers. For creating Facebook ads, you need to invest money but it is effective for small business.
Some Common Area You Need To Be Careful
- Make social media profiles public and add short description about the small business
- Create Facebook Page, not a profile page.
- Customize Facebook profile page and add small business website URL
- Don’t forget to add NAP (name, address, phone number)
Some Helpful Links To Claim Small Business Website
- Yahoo Local
- Bing Local
- Express Update
- City Search
After optimizing everything, you need time to get better results. You need to do everyday SEO for your eCommerce based website. Just follow all SEO techniques and wait for success. Leave your helpful suggestion and question to us through the comment box below.