In the recent time, most of the people prefer online small business sites to buy products or to collect product related information and it is increasing day by day. According to Google, more than 60 percent of consumers search for local business online and 80 percent of them are Smart Phone user. For this reason, you need to optimize your small business website for search engines. Step by step I will share some important SEO techniques that will be helpful to you. So let start.
Optimize Small Business Website
Note: Smart Phone users are increasing day-by-day. So keep it on your mind during developing a website. Make your website device friendly. Remember NAP Is very important for online small business.
Add Social Share Buttons In Your Small Business Website
This technique is very helpful for link building. You need visitors to your website. When you add social share buttons people can easily share contents or products to others. If your small business website have more inbound links (links come from higher ranked sites to your website) than outbound links (links from your website to other quality sites), then Google gives more importance to your small business website. Your small business website will get higher SERP rank.
Note: Always remember satisfied customers always do free advertisement about your products. Add responsive social share buttons to your small business website.
Create A Blog For Local Business Website
You can create a blog for your local business website. Regular update your blog and give feedback to your blog reader. Content size is not important, but regular updating is very important. Regular share about present products and upcoming products to your small business blog that customers can get up-to-date information.
Optimize Social Media Profile
Social media profile is very helpful for small business. In the social media, profile section Fill up the About, Bio and other sections properly. Describe your business and its category properly. Include your small business name, full address, city, state, zip code, country, contact number, email address etc. Always keep a link from social channels to your small business website.
Optimize Social Media Contents
Always keep relevant search keywords while you are updating Facebook, Twitter, Pinterest. LinkedIn and other social media profile pages of your local business. Firstly share your contents in Twitter because Google Index it very fast. Always add a small business brand name in social updates, this is also helpful for local SEO. Everyday share your small business products, product price with details and other informative things to different social platforms.
Note: Customers always compare product price and try to find best products. So update content with product image, it’s price and full details or specification.
It is a great social media, especially for small business. You can verify your local business website with Pinterest to get more authority of your local business website. Use a high-quality image for your small business website and share the images on Pinterest. Add title, alt tag and a caption in your website images. Through this technique, you can get lots of visitors from image search.
You can also read the next article SEO tips for small business website Part-2 to get more details information and search engine optimization (SEO) techniques.